Innovate With Leading Startups: Stress-Test Your Ideas Among Thousands of Real Users
Pilot your Hospitality POC
at a Tomorrowland Event, via startup Collaboration
Our 3-step program sources top startups, co-creates viable products, and tests them in dynamic, high-traffic events like Tomorrowland so you can launch with confidence.
Applications for corporates run until March 30
Real-World Testing,
Scalable Results
EntertainmentLAB unites companies and startups, guiding them from concept to market-ready solutions
Our 3-Step Program for Market-Ready Innovation
1. Source Startups: We handpick the most relevant startups that align with your corporate ambitions.
2. Co-Create Solutions: Our expert team facilitates a rapid innovation sprint—developing a prototype and business plan.
3. Test & Validate Live: We test the new solution at a major event or festival, collecting real-time feedback from potential end-users.
Our Edge in Innovation
1. Industry-Recognized Results: Our track record with global brands ensures solutions that are both impactful and scalable.
2. Exclusive Festival Partnerships: Collaborate with industry giants like Tomorrowland for real-world testing.
3. Proven Innovation Framework: Shorten your time to market and reduce risk by co-creating with the best.
Shape Your Challenge
Drive Real Business Impact
Our program unites corporate partners and startups to solve high‑value challenges, testing ideas in dynamic, real‑world event environments. Let’s discover how your concept fits into this journey and build something extraordinary together.
Immersive Experiences
Transform events into unforgettable moments with immersive technologies, interactive tools, and seamless ticketing systems.
Digital Communities
Build loyalty and engagement by connecting audiences across online and offline worlds with innovative hybrid strategies.
Safety
Create safer environments with solutions for crowd management, drink safety, secure transportation, and more.
Food & Beverages
Revolutionize catering with sustainable packaging, intuitive ordering, and innovative service systems.
Hospitality
Elevate guest experiences with personalized, AI-powered solutions, seamless booking, and accessibility enhancements.
Logistics & Stage Design
Simplify event operations with automated logistics, real-time tracking, and modular infrastructure/stage designs.
Sustainability
Lead the way in eco-friendly entertainment by embracing zero-waste practices, renewable energy, and sustainable materials.
Interactive Entertainment
Redefine entertainment experiences with immersive gaming, virtual worlds, and next-level interactive technologies.
Success Stories EntertainmentLAB 2024
Tested with 400.000 People of Tomorrow from over 200 nations
AI Powered Bin To Improve Sorting Rate
AI-powered waste sorting technology revolutionized festival recycling with real-time monitoring and automation. Achieved higher recycling rates and more engagement through interactive totems.
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Experience the Festival Live In Your Living room
A next-gen AR platform created unforgettable live experiences, merging digital and physical worlds to captivate festival-goers like never before.
Smart Crowd Management and Communication
Optimized visitor flow with crowd management through Lidar technology, enhancing guest experience and preventing bottlenecks during peak times.
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“ This project provided a fantastic platform for us to test some of our latest developments which enable these experiences in collaboration with an inspiring startup like Scenery. ”
“ We’re merging physical and digital worlds to shape the future of entertainment. With this project, we’ve been pushing the boundaries of immersive storytelling and expanding live events to a global scale through Spatial Computing. It has been an amazing challenge to take on. ”
“ The insights gained from this initiative are invaluable as we innovate within the entertainment sector. The connections forged and the lessons learned from this POC will pave the way for future collaborations, technical advancements, and meaningful consumer outcomes. ”
“ This program gave us the opportunity to demonstrate the potential of our Lidar-based Spatial Intelligence Software to new, challenging entertainment environments. ”
“ Through EntertainmentLAB, we were able to work with startups to support them in developing an innovative solution to encourage circularity & recycling, and create more environmental awareness. ”
“ This exciting project fully aligned with our vision of connecting spaces, places and people and it has been exciting to work with EntertainmentLAB to accelerate a project which brings another part of that vision to life on a global stage. ”
A Stage Gate Approach for Maximum Efficiency
Tackle Real-World Challenges
As a corporate, you get to solve your most pressing issues with a startups’ groundbreaking solution in a real-world entertainment setting.
The Perfect Match at Love Tomorrow
We connect corporates with startups that align seamlessly to collaborate, drive impactful innovation, and elevate their solution to the next level.
Build Lab-Scale Proof of Concepts (POC)
Co-develop tailored solutions that address the needs of both parties, test them in Lab of Tomorrow’s controlled environment, and refine your approach for success.
Business Acceleration
Connect with industry leaders to refine your business and solutions, gain valuable insights through expert sessions, and sharpen your approach for success.
Field-Scale Launch with Top Entertainment Partners
Take your PoC live with the support of famous entertainment partners, gaining exposure and valuable market insights to accelerate growth.
What's in it for you as a..
Identify your most pressing issue and frame it as a challenge linked to entertainment, setting the stage for innovative solutions.
Partner with leading-edge startups to co-create and test Proof of Concepts (PoCs) tailored to your business needs.
Establish your brand as a leader in entertainment innovation by delivering impactful, future-focused solutions.
Your funding drives PoC development, giving you exclusive insights and the opportunity to implement breakthrough solutions.
Collaborate with corporates to develop a Proof of Concept (PoC) that brings your technology to life and aligns with market demands.
Secure financial backing and guidance from world-class mentors to accelerate your innovation and ensure scalability.
Validate your PoC in high-impact environments, gaining credibility and creating a strong foundation for future growth.
Use Lab of Tomorrow’s state-of-the-art labs and the corporate’s resources to prototype, enhance, and perfect your solution for implementation.
Partner with corporates, event organizers, and key stakeholders to expand your network and unlock long-term opportunities.
Turn your event into the go-to platform for launching cutting-edge entertainment technologies, reinforcing your reputation as an industry leader.
Work with startups to bring new, engaging technologies to life, enhancing the experience for music lovers and creating unforgettable moments.
Gain exclusive access to breakthrough technologies and implement them first, differentiating your event from competitors.
Partner in the development of new solutions, ensuring they’re tailored to your event’s unique needs and ready to redefine live music experiences.
Join the Epicenter of Entertainment Tech
Lab of Tomorrow, an initiative by Tomorrowland, is the entertainment innovation hub offering cutting-edge facilities: the Post-Production Lab for immersive digital creations, Immersive Audio and Audio Mixing Labs for sound design and production, the Lighting Lab for interactive visual effects, and the Prototyping Lab for hardware development. With 3000m² of co-working spaces, podcast rooms, and event venues like Delicia and the Rooftop Terrace, it’s the ultimate space for collaboration, creativity, and innovation in entertainment.
get in touchMeet the Founding Partners
The gateway to Flanders’ thriving startup ecosystem, driving collaboration between corporates, startups, and event partners to power innovation through EntertainmentLAB.
Tomorrowland’s innovation hub, offering immersive audio, postproduction, and prototyping labs. Lab of Tomorrow’s cutting-edge facilities enables startups and corporates to create and test Proofs of Concept in a world-class environment.
A leading corporate venture development firm with 15+ years of experience, successfully launching over 50+ ventures over the last 10 years. Bundl drives strategic workshops, matchmaking, and innovation challenge development in EntertainmentLAB.
Ranked the world’s top university-linked accelerator, imec.istart sources top startups, connects them with partners, and leads a 14-week business acceleration program.
Let’s get in touch
Please fill out the form below and we will get back to you as soon as possible.
