Startup Access
Connect directly with the most promising startups in entertainment and events. Discover fresh ideas, new technologies, and founders ready to innovate alongside your team.
CORPORATE PARTNERS
Partner with the Future of Entertainment
Partner with EntertainmentLAB to discover groundbreaking startups, pilot new technologies, and create experiences that keep your brand culturally relevant and ahead of the curve.
Event Partners
Headline partners
OUR APPROACH
Fueling Innovation with Industry, not just for it
At EntertainmentLAB, we connect corporate partners with startups building the next generation of entertainment tech.
Our accelerator combines founder talent with industry expertise, giving you early access to new technologies and ideas that redefine live events and immersive experiences.
We work closely to identify opportunities, co-create pilots, and validate solutions at real festivals and venues, helping you drive innovation, unlock new revenue streams, and stay culturally relevant.
Rising Demands, Rapid Change
Why Innovation in Entertainment Can’t Wait
Audiences won’t settle for less than immersive, seamless, and meaningful. Partner with EntertainmentLAB to co-create with startups and stay ahead of the shift.
64% of attendees say immersive experiences are the most important event experience element.
1 in 4 Gen Z and Millennials are ready to use VR for live festivals.
63% of attendees expect conferences to use modern tech
Sustainability & cashless tech now expected by default
KAREN DAMS
STRATEGY and M&A MANAGER
“Through EntertainmentLAB, we were able to work with startups to support them in developing an innovative solution to encourage circularity & recycling, and create more environmental awareness.”
PARTNERSHIPS
Partner with the Future of Entertainment
Partner with EntertainmentLAB to tap into cutting-edge entertainment startups, pilot new technologies, and create experiences that keep your brand at the forefront of culture.
Market validation & insights
Pilot cutting-edge solutions in real event settings. Gain insights into what drives audiences today and identify the startups that can unlock growth for your brand.
Collaborate & innovate
Co-create experiences with startups to stay ahead of trends. Drive innovation within your organisation while supporting the next generation of entertainment leaders.
THE ECOSYSTEM
EntertainmentLAB is the acceleration program of Lab of Tomorrow
EntertainmentLAB is powered by Lab of Tomorrow, Tomorrowland’s new innovation hub located on the festival site in Boom with a worldwide digital footprint.
Lab of Tomorrow was created to connect startups, corporates, and creators in shaping the future of entertainment.
How It works for Partners
Partner with EntertainmentLAB to tap into cutting-edge entertainment startups, pilot new technologies, and create experiences that keep your brand at the forefront of culture.
NOVEMBER - 2025
1. Connect
We define themes and challenges together, giving you early access to our scouting briefs and innovation focus.
Q1 - 2026
2. Scout & Select
Shape the selection process with your vote or nomination, while gaining full access to our startup scouting lists.
Q2 - 2026
3. Collaborate
Take part in optional mentoring, track progress, and propose pilots to co-create solutions.
Q3 - 2026
4. Activate
Access startup reports, join founder sessions, and explore pilots or collaborations.
2024 COHORT
Success Stories from Our 2024 Tracks
In 2024, our start-ups partnered with industry leaders to deliver innovative solutions that redefined sustainability, crowd management, and immersive experiences in live entertainment.
2024 COHORT
Sustainability x Brussels Airport
AI-powered waste sorting technology revolutionized festival recycling with real-time monitoring and automation. Achieved higher recycling rates and more engagement through interactive totems.
CHALLENGE THEME
2024 COHORT
AR/VR x D&B Audiotechnik
A next-gen AR platform created unforgettable live experiences, merging digital and physical worlds to captivate festival-goers like never before.
CHALLENGE THEME
2024 COHORT
Crowdtech x Telenet
Optimized visitor flow with crowd management through Lidar and smart communication technology, enhancing guest experience and preventing bottlenecks during peak times.
CHALLENGE THEME
EntertainmentLAB Partner Package Comparison
EntertainmentLAB offers tailored partnership packages that give corporates direct access to startups, industry insights, and co-creation opportunities. Whether you want to explore new concepts, validate technologies, or lead a strategic theme, our packages are designed to match your innovation goals and level of engagement.
Sign up for full tableFeatuture/
value
Visitor
(Learn & Observe)
VIP
(Engage & Pilot)
Headliner
(Lead & Shape)
Ideal for
Curious innovation teams - Concept scouting
Brands seeking market validation - Capability Scouting
Corporates leading a strategic space
Theme Exclusivity (e.g. Cashless)
Up to 3 Partners per Theme
Full ownership of theme
Market insight workshop with event leaders
(with all 3 partners)
(exclusive session)
Scouting
Vertical
Vertical
Tailored
Access to Startup Longlist containing all verticals (up to 200 startups)
Influence on pitching startups at demo day
PARTNER WITH US
Download the partner deck
Get the full overview of EntertainmentLAB’s partnership opportunities, including themes, benefits, and packages designed to future-proof your business in live entertainment.
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