Mentorship & Expertise
Learn from top industry experts and founders to sharpen your strategy, product, and pitch.
Learn moreSTARTUPS
Validate and find product-market fit with industry leaders
EntertainmentLAB helps startups turn prototypes into market-ready solutions, guided by experts from Tomorrowland, AFAS Dome, Paradise City and more. Gain mentorship, resources, and the chance to test your innovation live with large audiences.
Event Partners
Headline partners
BACKED BY TOMORROWLAND
Where Startup Innovation Meets Global Stages
EntertainmentLAB, powered by Lab of Tomorrow, Tomorrowland’s innovation hub, connects startups with industry partners to shape the future of live entertainment.
Our accelerator combines founder talent with industry expertise, giving you early access to festivals, venues, and audiences at a global scale.
Together we identify opportunities, co-create pilots, and validate solutions in real-world settings, helping you grow faster while staying culturally relevant.
STARTUPS
Turn Your Prototype into a Market-Ready Product
Join a hands-on accelerator designed for founders ready to validate their product, run real-world pilots with global festivals, and get expert support to scale faster.
Unrivalled Industry Access
Connect with leading festivals, venues, and brands to pilot and scale your solution.
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Pathway to Growth
Gain exposure to investors and partners ready to fuel your journey from startup to scaleup.
Learn moreStartups we are collaborating with today
TECH STARTUPS IN ENTERTAINMENT
Who we are looking for
EntertainmentLAB helps early-stage tech start-ups turn strong ideas into real-world impact. Join our accelerator program to validate your product in the entertainment industry and connect with leading partners.
Prototype-ready
You have a working prototype (Technology Readiness Level 5+) and are ready to test it with real users.
Committed founders
Your team has 2–4 members, with at least 2 full-timers, and founders holding 90%+ equity.
Tech-driven teams
At least one of your founders has a strong technical background to keep building and iterating.
EU-first mindset
You’re based in Europe and aiming to scale your solution with international ambitions.
Raul Bravo
President Co-founder at Outsight
“This program gave us the opportunity to demonstrate the potential of our Lidar-based Spatial Intelligence Software to new, challenging entertainment environments.”
INNOVATION THEMES 2026
Our Innovation Themes
Discover the key innovation themes where startups can accelerate their ideas and create the next generation of entertainment experiences.
Hospitality
Hospitality tech is transforming how audiences experience food, drinks, and guest services—delivering convenience, speed, and quality at scale.
From AI-powered menu recommendations and frictionless ordering to robotics in food prep, dynamic pricing, and data-driven crowd flow management, startups are reshaping hospitality with smarter, more sustainable solutions that maximize both efficiency and guest delight.
More info
Production Tech
Cutting-edge production technologies are redefining live entertainment by elevating stages, sound, and lighting to new levels of creativity and impact.
From modular stage designs to intelligent lighting, immersive audio, and automation, startups are pioneering solutions that make productions more efficient, sustainable, and spectacular. These innovations set the stage, literally, for unforgettable experiences that captivate audiences worldwide.
More info
Cashless Payments
Cashless solutions are transforming events by making transactions seamless, fast, and secure.
From biometric payments to seamless wristband top-ups, startups are creating cashless solutions that set new standards for speed, safety, and customer satisfaction at events.
More info
Data Analytics & Fan Engagement
Data-driven insights are redefining how organizers connect with audiences.
Startups are unlocking smarter ways to analyze crowd behavior, personalize experiences, and strengthen fan loyalty. From real-time feedback tools to predictive analytics, these solutions put fans at the center of every decision.
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AR/VR
Immersive technologies are reshaping the way people experience live entertainment.
From AR filters that amplify brand activations to VR concerts that connect fans globally, startups are developing tools that extend events beyond physical boundaries and create unforgettable experiences.
More info
Sustainability
Sustainable innovation is becoming essential in entertainment.
Startups are driving solutions that reduce waste, improve energy efficiency, and encourage circularity at events. From greener infrastructure to smarter recycling systems, sustainability is turning into a core part of the live experience.
More info
Brand Activation
Events are powerful stages for brands to connect with audiences in meaningful ways.
Startups are building interactive activations that go beyond sponsorship logos, from gamified experiences to immersive installations, helping brands leave a lasting cultural footprint.
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2024 COHORT
Success Stories from Our 2024 Tracks
In 2024, our startups partnered with industry leaders to deliver innovative solutions that redefined sustainability, crowd management, and immersive experiences in live entertainment.
2024 COHORT
Sustainability x Brussels Airport
AI-powered waste sorting technology revolutionized festival recycling with real-time monitoring and automation. Achieved higher recycling rates and more engagement through interactive totems.
CHALLENGE THEME
2024 COHORT
AR/VR x D&B Audiotechnik
A next-gen AR platform created unforgettable live experiences, merging digital and physical worlds to captivate festival-goers like never before.
CHALLENGE THEME
2024 COHORT
Crowdtech x Telenet
Optimized visitor flow with crowd management through Lidar and smart communication technology, enhancing guest experience and preventing bottlenecks during peak times.
CHALLENGE THEME
Frequently asked questions
Who can apply to EntertainmentLAB?
What stage should my startup be in?
Which themes does the accelerator focus on?
What do startups get from the program?
Do we need to relocate?
How long does the program run?
Is there a cost or equity requirement to join?
